Our Story

It was in 1952 when Alfredo Domingo, Lanco Toys founder, decided to give shape to his unconditional love for children and pets using his infinite imagination. Since then, Lanco Toys has been year afer year delivering happiness and fantasy to this world. Our passion for what we do and constant eager for innovating and improving our products have rewarded us with more than 50 years of wonderful experiences and enjoyment. Have a quick look to our history timeline below!

Our Milestones

1952

Lanco Toys Foundation

In the context of Catalonia's industrial boom, the entrepreneur Alfredo founds Lanco Toys: the first company in the world to produce 100%  latex-made articles.

The company disrputive designs and innovative products will quickly start gaining clients within the Spanish market. Articles are hand-made in Spain with first quality latex imported from Malaysia, the methodology and expertise are perfectioned day after day.

1960

International expansion

With a consolidated methodology and a solid position in the Spanish market, Lanco Toys starts its international expasion being the first Spanish company to assist the world's leadng fair for toys Spielwarenmesse in Nuremberg, Germany.

1970

1974

Competitive landscape

Given the relevant success of Lanco Toys products and the good repsonse of the market, several Spanish companies start to produce similar latex-made products. This competitive landscape will force Lanco Toys to constatly improve its production methodology and develop cutting-edge designs. Nowaday's Lanco Toys is the only one still existing in the Spanish market.

1976

Illinois State University Doll's Award

Lanco Toys 1974's production is awarded with the University Historial Museum Award by Illinois State University (US). 

1977

Lanco Toys (Garbep, S.A. in 1977) articles design are awarded by the Fundación Barcelona Centro Diseño Industrial para la Promoción del Diseño Industrial (BCD) 

Design Distinction Award by BCD

1984

Schtroumpfs licence: an industry precedent

Lanco Toys obtains the Schtroumpfs license to produce several models of schtroumpfs. This license will set a precedent in the toys industry given the amount of articles that where produced and sold.

1st Award to our toy Aparato de Rayos X granted by the XXIV Feria Oficial e Internacional de Muestras en Barcelona in 1956.
Lanco Toys awards

Certificate of honour in National Dolls the 

Competition in 1955.

1st Award for Aparato de Rayos X granted by XXIV Feria Internacional de Muestras en Barcelona 1956.

Spielwareneesse fairrecognition participation in Nurnberg, 1962.
Illinois State University Doll's Award report, Lanco Toys section.

Illinois State University Doll's Award report, Lanco Toys section.

Spielwareneesse fairrecognition participation in Nurnberg, 1962.

15th Anniversary of participation in the Feria International del Juguete (1962-1986)

15th Anniversary of participation in the Feria International del Juguete (1962-1986)

Lanco Toys (Garbep, S.A, 1977) award granted by BCD.
Lanco Toys 1984 catalogue.

Lanco Toys 1984 catalogue.

Lanco Toys (Garbep, S.A, 1977) award granted by BCD.

Lanco Toys 1984 catalogue: "Schtroumpfs" toys.

Lanco Toys 1984 catalogue: "Schtroumpfs" toys.

1990

Lanco Toys is given the Marsupilamis license by Taschan Comics. Multple libraries in Germany will be selling our Marsupilami's bookmarks.

Marsupilami's phenomenon

1993

Wallace & Gromit achievement

Lanco Toys produces more than one million of Wallace and Gromit articles for the English company Evolution. 

Lanco Toys 1984 catalogue: Familia Marsupilami's toys.
Wallace & Gromit latex toys produced by Lanco Toys.

Wallace & Gromit latex toys produced by Lanco Toys.

Lanco Toys 1984 catalogue: Familia Marsupilami's toys.

1995

Morocco's adventure

The adventure starts with a modest industrial unit in Fes, Morocco. Lanco Toys will heaily work on transfering all the latex manipulation know-how to the new factory, to train the new employees and preserve the quality standards that define our products. 

Lanco Toys factory located in Fes, Morocco.

Toys industry's emerging paradigm 

2003

During the 90's the European toys market experiences a non-return change: new Asian producers and start selling in the European market at extremely competitive prices. In front of this challenge, Morocco's painting and ceramics rich culture will make the country attractive to be part of our hand-made toys production process.

New model consolidation

In 2003, part of the Lanco Toys production process takes place in Fes, Morocco

2006

Expedition towards new horizons

Once consolidated Lanco's new structure, our energy is concentrated on continue innvating our designs and exploring new products and materials. In this line, Lanco Toys launches a new range of products consisting of soaps that contain our toys. These new line of products is inspired in arts seen in MoMa, New York, US.

Lanco Toys factory located in Fes, Morocco.

Award for uninterumptedly attending Spielwaenmesse fair during 50 years in a row.

Award for uninterumptedly attending Spielwaenmesse fair during 50 years in a row.

2010

Strenghtening our global position

During these years Lanco Toys concentrates its efforts on strenthening its nework of clients and image on a global perspective. Thus, we will attend several fairs such as Bologna, Paris, Milan or Koln which end up strentghening our relations with very relevant clients on the international panorama.

Lanco Toys ducks collection exposed at Nurnberg 2015 fair.

2014

Ducks era

Our Superstar, the duck, takes more improtance than ever: several new models emerge such as Mozart or Freud Ducks making our collection more complete than ever. 

2015

LANCO's New corporative image

Lanco's team starts the adventure of renewing our corporative image to better reflect our philosophy and values. Our eco-friendly mindset is given priority, also enhancing our socially-risponsible and artisanal features. This corporative evolution will involve our corporative logo, packaging, website and many other aspects.

Lanco Toys ducks collection exposed at Nurnberg 2015 fair.

Lanco Toys new corporative image is based on our origin: Hevea Brasiliensis tree.

2019

Lanco collaboration with Wanatoy team, a team of multidisciplinary professionals specialized in babies development through playtime. Launch of Gaia Collection as a bow to Mother Nature with 0% plastic packaging, 100% hermetical toys for babies and a continuous work to become a more sustainable organization

collaboration with wanatoy

Award for uninterumptedly attending Spielwaenmesse fair during 50 years in a row.